Ad.ly is a social media ad agency that provides brands with celebrity endorsements. To come up with a more steady revenue stream, it's turned to offering analytics.
(1 month and 10 days ago)
It's no secret that Vine is the hottest new social media platform for both consumers and brands. In just the past weekend alone, over 100K vines were shared on Twitter about everything from snowstorms to stylish fashionistas at New York Fashion Week. To help businesses, brands, and consumers understand their Vine activity and make the most of this new platform, social...
(3 months and 9 days ago)
Enterprise social collaboration platforms offer many features that add value to working together, compared with the traditional exchange of emails. These include activity streams, user profiles, blogs, apps, wikis, and shared workspaces. In a fast evolving market, working out which features are nice to have and which are must-have in an enterprise social collaboration...
(11 days ago)
As published on Aryng- Analytics consulting company that helps organizations in-source analytics
(2 months and 28 days ago)
This is a contributed article by my colleague, Mukul Patki. Mukul has 10+ years of experience in Analytics and is Aryng's main instructor on Experimentation. I asked Mukul to share some words of wisdom addressing burning issues around organization of analytics, here is his first post on the common Centralized vs. Distributed Analytics Group dilemma!
(3 months and 7 days ago)
There's no hotter area in media right now than social TV -- the field of measuring and influencing how people use social platforms to engage with each other, and with brands, around television content, especially big event programming. Twitter has been leading the way in social TV, partnering with Nielsen to create a new form of ratings and buying Bluefin Labs, an analytics...
(3 months and 11 days ago)
Adobe has gone deeper into the world of social media with the launch of a new predictive publishing capability for its Adobe Social service.It is currently in beta and is expected to become available during the summer, with an initial version offering integration with Facebook and functions for other social platforms to be added later in the year.Adobe Social is part of the...
(29 days ago)
On music’s biggest night, social media networks exploded with commentary, making the 55th GRAMMY Awards this year’s second-most popular event with close to 15.5 million interactions as reported by Trendrr, a social TV analytics provider [...]
(3 months and 11 days ago)
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges.
(2 months and 14 days ago)
Filed under: Investing Adobe Marketing Cloud Goes Mobile New Mobile Capabilities Added to Analytics, Social, Advertising, Targeting and WEM Solutions SALT LAKE CITY--(BUSINESS WIRE)-- Adobe Summit, The Digital Marketing Conference— Adobe Systems Incorporated (NAS: ADBE) today announced that it has introduced new mobile marketing capabilities to each of the five solutions...
(2 months and 20 days ago)
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